1. Check the Shop’s Reputation Level
Step 1: Identify the Shop’s Rating System
● Go to the product page or the shop’s homepage.
● Look for the shop rating symbol (usually next to the shop name).
● Taobao evaluates shops based on successful transactions using the following ranking system (from lowest to highest):
○ ❤️ Hearts: New shops with few transactions, low credibility.
○ ♦️ Diamonds: Medium credibility, many successful transactions.
○ 👑 Blue Crowns: High credibility, trusted by many customers.
○ 👑 Gold Crowns: Very high credibility, long-standing and well-trusted shops.
🔹 Tip: Choose shops with Diamonds or above (preferably Blue or Gold Crowns).
2. Check Customer Reviews (用户评价)
Step 2: Review Customer Feedback
● Scroll down the product page to find the customer reviews section.
● Look at the positive feedback percentage (好评率):
○ If above 98%, the shop is highly reliable.
○ If below 90%, proceed with caution.
Step 3: Check Real Product Photos
● Customers often upload real product images in their reviews.
● Compare these photos with the ones provided by the seller to ensure authenticity.
Step 4: Read Customer Comments
● If most customers praise the product quality, fast shipping, and careful packaging → The shop is trustworthy.
● If there are many complaints about defects, incorrect items, or slow shipping → Be cautious.
3. Check the Shop’s Rating Score (店铺评分)
Step 5: Review the Three Key Rating Criteria
Taobao uses three rating categories (scored from 1 to 5, the higher, the better):
● Product Description Accuracy (描述相符): Is the product as described?
● Customer Service (服务态度): Is the shop responsive and helpful?
● Shipping Speed (发货速度): Does the shop ship orders quickly?
💡 Tip:
● If all three scores are above 4.8/5, the shop is highly reputable.
● If any score is below 4.6/5, reconsider before purchasing.
4. Check the Shop’s Longevity and Followers
Step 6: Check the Shop’s Operational History
● Visit the shop’s homepage to see when it was established.
● Shops operating for over 3 years are generally more reliable.
Step 7: Check the Number of Followers
● If a shop has over 10,000 followers, it indicates higher credibility.
5. Chat with the Shop Directly
Step 8: Test the Shop’s Responsiveness
● Use Taobao’s chat function to ask questions like:
○ Is this item in stock? (这款有现货吗?)
○ Can you offer me a better price? (可以给我好价格吗?)
○ When can you ship the order? (什么时候能发货?)
● If the shop replies quickly and professionally, it indicates good service.
● If the shop responds slowly or avoids questions, be cautious.
6. Check Shipping Fees & Return Policies
Step 9: Review Domestic Shipping Fees
● Some shops list low product prices but charge high domestic shipping fees.
● Check the 运费 (shipping fee) section to calculate the total cost.
Step 10: Review Return & Refund Policies
● If the shop offers 7-day returns (7天无理由退换), it’s a safer option.
● If there’s no return policy, proceed with caution.
🚨 Be cautious with:
❌ Shops with only Hearts or low Diamonds
❌ Rating scores below 4.6
❌ Too many negative reviews
❌ No return/refund policy